Whitby B and B Accommodation, a Popular Alternative to a Traditional Hotel
Whitby, in the County of North Yorkshire, is situated on the North East Coastline. The town has an ancient maritime heritage and a historical past. From its early beginnings from a wooden monastery perched on a cliff top, it has evolved through the ages to the town it is today. When St. Hilda founded Whitby Abbey in 657, little would it be imagined that this imposing building dominating the cliff top, would oversee centuries of history developing below her sacred grounds.
The earliest visitors to the town of Whitby were the Vikings, who unfortunately decided to pillage the town and destroy the Abbey (later to be rebuilt). Happily the modern day visitor to the town has no such destructive intent.
In the intervening years, however, the course of history has seen many different types of activities around the town. Captain Cook served his apprenticeship and set forth on his naval career from here. Captain William Scoresby, the great whaling captain, who, incidentally, invented the crow’s nest lookout, sailed out of Whitby Harbour on his whaling expeditions. The port of Whitby was instrumental in the exportation of alum from the local mines and at one time had one of the largest fishing fleets on the North East Coast.
Marketing Bed and Breakfasts for Beginners
Unlike marketing a hotel or a vacation rental, bed and breakfasts tend to be unique in that they require more targeted promotional tactics. Just as not every traveler wants to stay in a B&B, finding the right combination of marketing strategies can be the difference between a full B&B or an empty one.
This article will explain the three main tenants of bed and breakfast marketing: where you should start, where you are, and where you should consider going.
1. Your own website: any B&B that wants to consider itself serious in this day and age needs to have its own, attractive, functional website. If you think that your 10 year-old website will do, think again: the more attractive, persuasive, and informative your site is, the better. Be sure to use professional photographs, some sort of online payment system (so guests can book rooms right there on the spot), prominent contact forms, and testimonials showing how other guests enjoyed your property.